A:kdia 5 Steps
We are glad your wanting to learn more about us and our approach. Below is our complex, simplified approach to helping you, “Stand Out Above the Rest.”
Step 1: Internal Brand Audit
Our entire approach is to start with your goals, analyze your structure to make sure your structure can support your goals. We look through all of your materials from internal notes to external presence. You want your company to be consistent and congruent through out.
Step 2: Physical Brand Audit
After viewing the internal structure and initial marketing pieces, we look for consistencies and identify what is part of the physical brand recognition.
Step 3: Emotional Brand Audit
Your brand creates an emotion, we identify what that emotion is and make sure it is consistent with your companies goals.
Step 4: Social Brand Audit
We find out what people are saying about you and see if the comments line up with company goals.
Step 5: Congruency
We take all of our Sherlock Holmes findings and put the company together the way it should be.
