What is the Gold Mine?
May 27, 2010 Branding
There are many products and services and some cost very little and some are very expensive.
. . . What’s the difference?
I recently had someone ask me, “Why do you charge so much?”
First, A:kdia, does not charge so much. We have proven over and over again that price is relative. If something will improve your business, bring in more customers or improve the perception of your company, wouldn’t you want it. Well this is exactly what we do.
Here is one of the main marketing points that we have discussed before:
Gold Mine
We always talk about but very rarely implemented, correctly. You have a Gold Mine sitting within your company. What Gold Mine could that possibly be?
Your existing client base.
There are many people that have told me, ” I don’t have anything additional to sell to my existing client base.” If this is the case, you need to open dialogue with your client base to find out what they are looking for. What is missing that they are trying to find? Find out, and then add that to your product you offer or service.
Marketing Basics
Mar 3, 2010 Philosophy
It is so amazing to me that people cut their marketing budget when times get tough. I have had some clients do this and others that actually increased their marketing. Those that increase their marketing are doing very well and are still thriving. Don’t make this mistake. If things are getting tight, ask your marketing company to help you out. I am sure they will!
I personally always give regular monetary reduction thank you gifts. This is reducing the invoice by a percentage just to say, thank you. Christmas shouldn’t just be during December.
What can you do today to increase your marketing?
Not all marketing costs money. Are you utilizing social networking? If not, start there a word awaits. Do not try to sell your service or product immediately. You will only succeed in making your future clients mad and thus they are no longer a future client.
Welcome
Nov 12, 2009 About Us
A:kdia, is a unique branding and design firm. We work side-by-side with our clients to get the results that they want and need.
A customer explains it best, “A:kdia, cares about my business almost more than me.”
We are so passionate about helping people, that we view your company as our own. We don’t take unnecessary risks. We believe in gradually building a business. We have learned that taking care of your business like you would a child, builds strength and lasting success.
Call us at 801.787.5765 to “Stand Out Above the Rest.”
