There are many elements that make up a brand but these are the Core elements or the most important part for establishing a brand. If these are solid, a brand can bounce back and recover from any mishaps.
- Personality of Company (Key Individuals)
Put it this way, if the key individuals of any business have a positive and progressive attitude, it will be a lot easier to succeed. If their attitude is negative and depressing, find a different face for the company.
- Company Name and Logo
Just because you like horses, does not mean you should put a horse in your logo. The logo is an identifier, much like your own name. Before you were born, most likely, your parents bought or perused through several name books. There was consideration given to some but none of them stuck. Then on the big day, you emerge and, voila, a name pops into their head because it fits. This same approach should be taken for your company name and logo. This is what the world will get to know and if this is thought out and given purpose and meaning, you will have a much stronger foundation.
This is a phrase that will be identified with your company. In a very simple message this should say or elude to what your company is about. For example, A:kdia’s tagline is, “Stand Out Above the Rest”. I don’t say, “We are a branding firm focused on ….” not only is this boring, but is soon forgotten. Be creative when creating a tagline, simplify the message and leave the reader with interest to research more about your company.
Colors are another identifier of your company. Your name is simple, for the most part and so should your color palate for your company. There are millions of colors in the world but that does not mean you use all of them. Colors create, feelings and emotion so make sure your creating the feeling and emotion you want for your company.
Remain consistent to the fonts used in your corporate identity.
Your response to a problem is probably the most crucial and critical of all the branding knowledge you can gain. You will have issues that come up in your company; for example, rude employees, web site down time, purchasing issues, etc. The list could go on and on but if you act quick and drop your pride you can keep a customer and turn a bad situation into a positive and wonderful learning opportunity.