How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community
Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already know: Internet and mobile device platforms have revolutionized marketing. Thanks to the development and proliferation of Broadband and high-speed wireless networks, Mobile devices for accessing them and Communications software and social platforms, marketing has been transformed into a largely digital discipline, which is fast displacing old school advertising methods such as newspaper ads, printed business directories like the Yellow Pages, direct mail coupons—even radio and TV ads—for a growing number of business, regardless of whether their markets are local, regional, nationwide or global.
Online marketing also is effective whether or not a business currently sells products or services over the Internet. “Brick and mortar” businesses of all kinds are also using these strategies with impressive results. Consumers’ reliance on the Internet and mobile media is driving businesses to learn how to take advantage of these new platforms so their prospects and customers can find them, hear about them and, ultimately, buy from them.